大家好,今天小编来为大家解答篮球运动的最新消息这个问题,怎么推广篮球类的游戏很多人还不知道,现在让我们一起来看看吧!
怎么推广篮球类的游戏
用数据来说话,可以尝试从投放相似产品中找到适合的推广方式。
首先来看一**育题材的手游整体的投放情况。根据dataeye-adx的数据来看,广告主们倾向于在今日头条、穿山甲联盟、抖音投放体育类题材的广告素材。
再进一步查看“篮球”类游戏的投放数据。可以看到投放素材数最多的三款篮球类游戏是“NBA篮球**”、“潮人篮球”以及“NBA篮球**全明星”。
我从上图中挑出“NBA篮球**”、“NBA篮球**全明星”和“趣味双人篮球”三款游戏的投放数据,然后利用Dataeye-adx的手游对比功能,对比上述三款产品近期投放的基本信息。在投放素材总数上,“NBA篮球**”遥遥领先,其中图文素材居多,联运公司多达27家,从17年投放至今已有将近有三年了。
再对比一下三款游戏的投放渠道。
“NBA篮球**”投放渠道铺面大,其中腾讯系平台(QQ、腾讯新闻、腾讯视频、优良广告)投放总占比44.7%,头条系平台(巨量引擎)占比34%,百度系平台(手机百度、百度贴吧)占比11.67%。
“NBA篮球**全明星”则是完全以腾讯系投放渠道(腾讯新闻、腾讯QQ)为主。
“趣味双人篮球”主要投放渠道选择的视“糗事百科”占比68.18%,其次是今日头条(22.73%)和爱奇艺(9.09%)。
相比于“NBA篮球**”,“NBA篮球**全明星”和“趣味双人篮球”所选投放渠道选择面较窄。三款游戏所选投放渠道大部分都是倾向于百度系、腾讯系以及头条系的平台。
从投放较成熟的篮球类产品来看,这类细分领域似乎很难突破瓶颈,日投放素材量都没有上过200组。
但是DataEye认为,如果说字节跳动在超休闲领域的成功是一种必然,但是在中重度产品上,字节跳动这个新手还需要一个较长的优化过程,单独拿推广这块来说,如何将内容与产品有效融合,运用自身流量平台优势品效合一,且抓准精准用户,这是需要不断运营调优的过程。
从广告素材的角度,“NBA篮球**”目前在投广告主要以动漫剪辑、人物配音解说为主,素材表现形式无突破,直接会导致受众人群变窄,文案上则还在延续超休闲类产品的文案,类似:“不要再玩那些低级游戏了,试试NBA篮球**!”、“男友大半夜不睡觉,竟然在玩NBA篮球**!”等,但是一旦突破了这些障碍,流量的增长将会达到另外一个阶段,然而对于其竞品来说,是否能在优化流量中分一杯羹似乎很难说。
篮球女孩的奥运之路英汉作文
A young Chinese girl's journey to create a future for herself, despite losing both legs in a tragic accident, has become the story that inspired thousands of disable people in China.
一个年轻的中国女孩,尽管在一场不幸的车祸中失去双腿,仍奋力为自己创造未来。她的故事激励着全中国成千上万的残疾人。
Qian Hongyan, from Yunnan, south west China, made the headlines in 2005 when she was photographed'walking' with the help of a basketball.Today, that same young woman is a champion swimmer with Paralympic dreams.In 2009, the determined girl became a national champion in the Chinese National Paralympics Swimming Competition.Last September, she won another gold medal in the 100m breaststroke final in the Yunnan Provincial Paralympic Games.
钱红艳,来自中国西南部的云南省,2005年因借助篮球“行走”的照片曝光而登上各大媒体的头版头条。今天,同样的主角,这个年轻的女孩怀揣着奥运会的梦想成为了残奥会游泳冠军。2009年,这个意志坚定的女孩在全国残奥会游泳比赛中获得了冠军。去年9月,她还在云南省残奥会100米蛙泳决赛中获得了另一块金牌。
A four-year-old Qian Hongyan had both of her legs amputated after getting into an accident in 2000 where she nearly lost her life. Her family were extremely impoverished. They farmed and produced silk for a meager living. According to People's Daily Online, with little resources available, her grandfather resorted to cutting up an old basketball to replace of her lower body.The little girl learnt to'walk' on her hands by supporting her entire upper body using wooden pads with handles.The basketball helped her to balance and provided a platform to rest on when she got tired.
2000年,四岁的钱红艳发生了一场车祸,几乎送命,经抢救后仍不得不将双腿截肢。她的家庭非常贫困,以务农产丝勉强为生。据人民网报道,由于没有可用的资源,钱红艳的祖父就决定将“改装”后的.旧篮球代替她的下肢。这个小女孩需要学习通过借助带把手的木板支撑自己整个上身用手“行走”。篮球的作用就是帮助她保持平衡,并在她走累的时候作为一个休息的支撑物。
She spent many years of her childhood being dubbed the'Basketball Girl' by locals as a result.In 2005, Qian Hongyan's incredible hardship caught the widespread attention of Chinese, and later, international media. It also became a turning point in the then ten-year-old girl's life. With the help and support of donations, she was given the chance to travel more than 1,600 miles to Beijing and be fitted with her first pair of legs.
多年以来,当地人都叫她“篮球女孩”。2005年,钱红艳励志故事成为了全中国的焦点,之后国际媒体还报道了此事。这也成为了这个年仅十岁的女孩人生中的转折点。在社会捐款的帮助和支持下,钱红艳有机会穿越1600多千米的旅程到北京“佩戴”人生中第一双腿。
Then another blow came in 2007. Through donations, Qian Hongyan was able to attend and finish primary school.However, according to Xinhua news, she was faced with the reality that her family simply did not have enough money to allow her to continue her education beyond the age of 11.
2007年,钱红艳另一个大事件发生了。在社会捐助的帮助下,钱红艳能够上学,并完成小学学业。然而,根据新华新闻的报道,钱红艳当时的情况是家里没有足够的钱让自己在11岁之后继续学业。
While most people would be disheartened by the dashed hope of a future, Qian Hongyan set out to create her own destiny.
当大部分人都在为她未来破灭的希望而感到伤心难过的时候,钱红艳决定要自己改变自己的命运。
She returned to Yunnan where she was encouraged to join South of the Cloud, a local swim team for people with disability and one of the first of its kind in China. Qian Hongyan's high amputation made swimming particularly difficult.She revealed in an interview with China Daily:'It seemed there was no way I could float in the water. I always choked.'But she really put her heart into the sport.
她回到云南,在家人和朋友的鼓励下参加了“云之南”游泳队——一个中国首例为身患残疾人士创建的地方性游泳队伍。钱红艳因高度截肢使得游泳变得异常困难。她在《中国日报》的采访中说道:“好像我根本不可能浮在水面上,经常被呛水。”但是她真的很用心地投入到这项运动中。
Within a few years, she was winning gold medals at national competitions and had dreams of representing China in the Paralympics in London 2012. In 2009, Qian made headlines again by winning one gold medal and two silver medals in the Chinese National Paralympics Swimming Competition.
不到几年的时间,她就在一些国家性的比赛中拿到了金牌,并梦想着能在2012年伦敦奥运会上代表中国参赛。2009年,钱红艳在全国残奥会游泳比赛中获得一金两银的好成绩再次登上各大媒体的头条。
In September 2014, Qian won the 100m breaststroke final during the Yunnan Provincial Paralympic Games, which put her and her incredible life stories back in the spotlight.It seems that Qian has turned her eventful childhood into a life filled with inspiration and incredible strength. One that few in China could live to match. And one of determination.
2014年9月,钱红艳在云南省残疾人奥运会比赛100米蛙泳总决赛中获得金牌,她和自己的人生故事再次回到媒体的视线中。就好像钱红艳把自己命运多舛的童年变成充满希望和力量的人生,一段中国很少有人可以媲美的充满意志力的人生。
我要头条新闻开店,今日头条怎么才可以入店,
你好,开店今日头条,其实主要有2种,一个是今日头条旗下的,抖音有个叫抖音小店的,这个需要在电脑端申请,需要提供一些资料,比如品牌,名称还有其他资料,这个你可以百度进入官网申请,另外一个就是西瓜视频里面的店了,里面很多直播可以卖货的,也可以去申请下
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